With the advancement of science and technology, consumers are resorting to online and digital platforms. Digital platforms mostly comprise of Facebook, Twitter and Instagram. With changing patterns in the purchasing behavior, brands have started showcasing their products more on the portals than on their website. Contests and information are shared and referral codes and programs are generated to lure the customers. It is a 50-50 gamble about the success of the campaigns which are run on the platform. The reason being some users perceive it to be a trap, and choose to ignore it. Some give a try and have mixed reactions depending on the outcome. At the end, till you don't reach to the bottom of the campaign you will never know what’s waiting for you at the other end.
Digital media promotion techniques
Sedentary lifestyle and obesity of hand in hand in today’s scenario. Obesity has become a pan global concern and despite of varying lingo and culture - obesity unites them all. Thus, to cater to this problem - companies have launched a lot of pills and products to tackle the same. The markets are flooded with ‘weight loss’ products and claim to provide a lot of benefits with the same. Amidst the products available, raspberry ketone is gaining momentum. The free trial offers on Facebook have played a brilliant impact on the consumers’ psyche. Ketones are chemical substances found in raspberries which were used for fragrances and flavorings in food earlier. Research has shown the weight loss benefits of the ketone and how it enables the metabolic reactions in the human body. Ketone is marketed on Facebook as a natural ingredient. The goodness of the chemical is highlighted in the posts and the benefits are shown to tempt the audience.
Target groups and message tonalities
Varying ad sets are created with over two hundred and fifty products in the market. It is not easy and most products have varying usage patterns. Some are targeted towards athletes while some are targeted towards body builders. Some products aim for those who wish to reduce small amounts of fat and some go for the obese ones. It is essential to read the label to understand the content and the ingredients used in the particular medicine. Target groups often differ in terms of geographic locations and age groups as well. Different ages have different communication patterns and if done in a proper manner, it yields good results.
Ingredients and watch out factors
A capsule containing ketone is usually of a 1200 mg dosage and often contains a blend of natural ingredients. These natural ingredients consist of Raspberry ketone, African mango extract, Acai fruit, Green tea extract, Resveratrol, Kelp, Caffeine anhydrous (powdered caffeine), Apple cider vinegar (powdered) and Grapefruit (powder). Each ingredient has a specific role to serve and together they provide the body with optimum effect of weight loss, digestion and healthy skin. Thus the free trial offers on Facebook often claim a younger looking skin which holds true for ketone as it has antioxidant properties which generate free radical ions in the human body. This makes the skin look healthy and fresh.