Bill Lauder is a positive role model in the American beauty and cosmetic industry today. He is considered to be one of the best business leaders not only in the USA but across the world today. He is the grandson of Mrs Estee Lauder- the Founder of the Estee Lauder Company- a premium beauty, skincare, hair care and personal care Company in the USA. The Estee Lauder Company has many brands with top quality products and they are famous throughout the world.
Mrs Estee Lauder began her Company with just four beauty products that gradually became best sellers in the international market. When her grandson Bill Lauder stepped in to head the Company, there was outstanding success.
Bill Lauder was instrumental to the growth of the Estee Lauder Company ever since he joined in 1986. He was innovative with his marketing plans and strategies and this made him rise to head many important posts in the company. He took over the retail, human resources and distribution channels of the organization. He also was in charge of nine specialty brands of the company and successful in expanding brand portfolio. When Bill Lauder became the President of one of the top selling brands of the Estee Lauder Company, Clinique- The Dramatically Different Moisturizing Lotion became the best selling product in the prestigious skincare segment of the USA. Soon after, there was another milestone to his name when the world’s first anti-aging serum was launched by Clinique. This product also became widely popular in the USA and nations abroad.
Bill Lauder introduced many innovative marketing strategies in the organization. In this way, the products of the company began becoming popular in international shores. Bill Lauder was also behind the success of the store within a store concept that he devised. This helped customers get all the products they wanted from a single place. The concept became so popular that it was later embraced by a large number of organizations as well.
Bill Lauder was also known to be a very customer oriented person. This is why when he took over the online activities of the company he interacted with the customers to get their feedback. He used the website of the Estee Lauder Company as a brand enhancing tool and with the passage of time increased the customer base and was successful in converting potential customers into loyal ones!